TY  - BOOK
AU  - Hinterhuber, Andreas, ed.
AU  - Hinterhuber, Andreas, editor. 
AU  - Snelgrove, Todd, editor.
TI  - Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers / edited by Andreas Hinterhuber and Todd C. Snelgrove
SN  - 9781138101623
U1  - 658.804 
PY  - 2017///
CY  - Abingdon, Oxon ; New York, NY : 
PB  - Routledge, Taylor & Francis Group
KW  - Pricing.
KW  - Value.
KW  - Industrial marketing
ER  -