Neves, Marcos Fava.

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli. - New York : Routledge, 2010.

9780415873772 29.99


Marketing methods
Industrial management.
Marketing.
Competition.

658.802 / NEV-10