TY  - BOOK
AU  - Neves, Marcos Fava.
AU  - Castro, Luciano Thomé e. 
AU  - Cônsoli, Matheus Alberto.
TI  - Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli
SN  - 9780415873772
U1  - 658.802 
CY  - New York : Routledge, 2010.
KW  - Marketing methods
KW  - Industrial management.
KW  - Marketing.
KW  - Competition
ER  -