Pelsmacker, Patrick De, Ed. <br/><br/>
Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium. 

 - 1st ed. 
 - Bingley, UK : Emerald Group Publishing Limited, 2016. 
 - xviii, 412 pages : illustrations ; 24 cm 
<br/><br/><label>ISBN: </label>9781785603136  72.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>659.1  / PEL-16