TY  - BOOK
AU  - Pelsmacker, Patrick De, Ed.
AU  - Pelsmacker, Patrick de, 1957- editor.
TI  - Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium
SN  - 9781785603136
U1  - 659.1 
CY  - Bingley, UK : Emerald Group Publishing Limited, 2016.
KW  - Advertising--Technological innovations
ER  -