Moutinho, Luiz, Ed. <br/><br/>
Quantitative modelling in marketing and management / edited by Luiz Moutinho, University of Glasgow, UK, Kun-Huang Huarng,Feng Univeristy, Taiwan (ROC). 

 - 2nd ed 
 - New Jersey : World Scientific, [2016] 
 - xxvii, 540 pages : illustrations ; 24 cm 
<br/><br/><label>ISBN: </label>9789814696340  190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.800727  / MOU-16