Paugam, Luc. <br/><br/>
Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. 

 - New York :   Routledge, Taylor & Francis Group,  2016. 
 - xix, 184 pages : illustrations ; 23 cm. 
 - Routledge studies in accounting ; 18 .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138933828  110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Valuation.<br/>Brand name products--Valuation. <br/>Intangible property--Valuation. <br/>Brand loyalty. Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAU-16