TY  - BOOK
AU  - Paugam, Luc.
AU  - Luc Paugam...[et al.]
TI  - Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche
SN  - 9781138933828
U1  - 658.827 
PY  - 2016///
CY  - New York : 
PB  - Routledge, Taylor & Francis Group
KW  - Brand Valuation
KW  - Brand name products--Valuation.
KW  - Intangible property--Valuation.
KW  - Brand loyalty. Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -