TY  - BOOK
AU  - Andrews, Tim G.
AU  - Tim G. Andrews and Wilson Chew
TI  - Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew
SN  - 9780415549844
U1  - 658.827095 
PY  - 2017///
CY  - London ; New York : 
PB  - Routledge, Taylor & Francis Group, 
KW  - Brand name products--Management
KW  - Marketing--Asia.
KW  - Branding (Marketing)--Asia
N1  - Includes bibliographical references (pages 207-213) and index
ER  -