Minsky, Laurence <br/><br/>
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. 

 - 1st Edition. 
 - New York : Kogan Page Ltd, 2017. 
 - xvii, 211 pages ; 24 cm 
<br/><br/> Contents<br/>Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. 
<br/><br/><label>ISBN: </label>9780749478575  19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Brand name products.<br/>Branding (Marketing).<br/>Music in advertising.
<br/><br/><label>Dewey Class. No.: </label>658.827  / MIN-17