TY  - BOOK
AU  - Minsky, Laurence
AU  - Fahey, Colleen
TI  - Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey
SN  - 9780749478575
U1  - 658.827 
CY  - New York : Kogan Page Ltd, 2017.
KW  - Advertising-Brand name products
KW  - Branding (Marketing)
KW  - Music in advertising
N1  - Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index
ER  -