TY  - BOOK
AU  - Lindstrom, Martin
TI  - Brand sense: sensory secrets behind the stuff we buy
SN  - 9781439172018
U1  - 658.827 
PY  - 2010///
CY  - New York
KW  - Advertising--Brand name products
KW  - Brand management
KW  - Senses and sensation
ER  -