McDonald, Malcolm <br/><br/>
The complete marketer: 60 essential concepts for marketing e 

 - London  KoganPage  2013 
<br/><br/><label>ISBN: </label>9780749466763  19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD-13