Aaker, David A. <br/><br/>
Building strong brands 

 - New York  1996 
<br/><br/><label>ISBN: </label>9780029001516  28 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management.<br/>Brand name products--Management.<br/>Intangible property -- Valuation -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK-96