TY  - BOOK
AU  - Aaker, David A.
TI  - Building strong brands
SN  - 9780029001516
U1  - 658.827 
PY  - 1996///
CY  - New York
KW  - Brand management
KW  - Brand name products--Management
KW  - Intangible property -- Valuation -- Management
ER  -