Steenkamp, Jan-Benedict <br/><br/>
Global brand strategy: world-wise marketing in the age of br 

 - London  2017 
<br/><br/><label>ISBN: </label>9781349949939  27.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management.<br/>Brand name products -- Planning.<br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.827  / STE-17