TY  - BOOK
AU  - Steenkamp, Jan-Benedict
TI  - Global brand strategy: world-wise marketing in the age of br
SN  - 9781349949939
U1  - 658.827 
PY  - 2017///
CY  - London
KW  - Brand Management
KW  - Brand name products -- Planning
KW  - Branding (Marketing)
ER  -