TY  - BOOK
AU  - Hogshead, Sally
TI  - Fascinate: how to make your brand impossible to resist
SN  - 9780062206480
U1  - 658.827 
PY  - 2016///
CY  - New York
KW  - Advertising -- Psychological aspects
KW  - Brand
KW  - Marketing -- Psychological aspects
ER  -