Kimmel, Allan J. <br/><br/>
Psychological foundations of marketing: the keys to consumer 

 - 2nd ed 
 - London  2018 
<br/><br/><label>ISBN: </label>9781138219144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.80019  / KIM-18