Green, Fiona. <br/><br/>
Winning with data: CRM and analytics for the business of sports 

 - London  Routledge  2019 
 - xii, 193p. :   hb. 
<br/><br/><label>ISBN: </label>9781138090637 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM; <br/>Customer relationship management; <br/>Sports administration
<br/><br/><label>Dewey Class. No.: </label>658.812  / GRE-19