TY  - BOOK
AU  - Green, Fiona.
TI  - Winning with data: CRM and analytics for the business of sports
SN  - 9781138090637
U1  - 658.812 
PY  - 2019///
CY  - London
PB  - Routledge
KW  - CRM;
KW  - Customer relationship management;
KW  - Sports administration
ER  -