By Kerrigan, Finola <br/><br/>
Marketing the arts:  breaking boundaries / 
Finola Kerrigan & Chloe Preece 
 - 2nd ed. 
 - New York :  Routledge,  2023. 
 - xii; 313p. 
<br/><br/> Introduction: Marketing the Arts- Breaking Boundaries<br/><br/>Finola Kerrigan and Chloe Preece<br/><br/>Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media<br/><br/> <br/><br/>Francesca Sobande<br/><br/> Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry<br/><br/>Nnamdi Madichie<br/><br/> <br/><br/>Chapter 3: Marketing Nigerian Films<br/><br/>Ezinne Michaelia Ezepue<br/><br/> <br/><br/>Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy<br/><br/>Seio Nakajima<br/><br/> <br/><br/>Chapter 5: Researching artistic production: The material turn in arts marketing research<br/><br/>Hannah Borgblad<br/><br/> <br/><br/>Chapter 6: The Marketing of the Arts in the Age of Curatorial Production<br/><br/>Matthew Waters<br/><br/>　<br/><br/>Chapter 7: Music Streaming and Surveillance Capitalism<br/><br/>Gary Sinclair and Grace Fox<br/><br/>　<br/><br/>Chapter 8: Music festivals and the everyday nature of extraordinary experiences<br/><br/>Athanasia Daskalopoulou, Dr Alexandros Skandalis<br/><br/>　<br/><br/>Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre<br/><br/>Joanna Bucknell<br/><br/> <br/><br/>Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa<br/><br/>Victoria Rodner<br/><br/> <br/><br/>Chapter 11: Poetic orientation for creating and writing<br/><br/>Pilar Rojas-Gaviria<br/><br/>　<br/><br/>Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence<br/><br/>Benedetta Cappellini, Susana Campos and Vicki Harman<br/><br/> <br/><br/>Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity<br/><br/>Dirk vom Lehn and Linh Dan Nguyen<br/><br/>　<br/><br/>Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives<br/><br/>Ai Ming Chow<br/><br/>　<br/><br/>Chapter 15: Marketing through Art – The Case of Braded Entertainment<br/><br/>Katharina Stolley and Samantha Glynne<br/><br/>　<br/><br/>Chapter 16: Virtual Reality, Film Marketing and Value<br/><br/>Stephanie Janes<br/><br/>　<br/><br/>Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?<br/><br/>Stephen Brown 
<br/><br/><label>ISBN: </label>9780367898878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER-23