TY  - BOOK
AU  - By Kerrigan, Finola
AU  - Preece, Chloe
TI  - Marketing the arts: breaking boundaries 
SN  - 9780367898878
U1  - 658.8 
PY  - 2023///
CY  - New York
PB  - Routledge
KW  - Marketing
N1  - Introduction: Marketing the Arts- Breaking Boundaries

Finola Kerrigan and Chloe Preece

Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media

 

Francesca Sobande

 Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry

Nnamdi Madichie

 

Chapter 3: Marketing Nigerian Films

Ezinne Michaelia Ezepue

 

Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy

Seio Nakajima

 

Chapter 5: Researching artistic production: The material turn in arts marketing research

Hannah Borgblad

 

Chapter 6: The Marketing of the Arts in the Age of Curatorial Production

Matthew Waters

　

Chapter 7: Music Streaming and Surveillance Capitalism

Gary Sinclair and Grace Fox

　

Chapter 8: Music festivals and the everyday nature of extraordinary experiences

Athanasia Daskalopoulou, Dr Alexandros Skandalis

　

Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre

Joanna Bucknell

 

Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa

Victoria Rodner

 

Chapter 11: Poetic orientation for creating and writing

Pilar Rojas-Gaviria

　

Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence

Benedetta Cappellini, Susana Campos and Vicki Harman

 

Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity

Dirk vom Lehn and Linh Dan Nguyen

　

Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives

Ai Ming Chow

　

Chapter 15: Marketing through Art – The Case of Braded Entertainment

Katharina Stolley and Samantha Glynne

　

Chapter 16: Virtual Reality, Film Marketing and Value

Stephanie Janes

　

Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?

Stephen Brown
ER  -