by Ed. Malhotra,  Naresh K. <br/><br/>
Vulnerable Consumer:  Beyond the Poor and the Elderly / 
Naresh K. Malhotra & Angela Y. Lee 
 - UK:  Emerald Publishing Limited,  2024 
 - xxi; 171p.  Vol. 21 
<br/><br/> Volume Editor's Introduction; Angela Y. Lee<br/>Chapter 1. Aging and vulnerabilities in consumer information processing; Aimee Drolet, Tayler Bergstrom, and Ilana Brody<br/>Chapter 2. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy; Ronald Paul Hill and Girish Ramani<br/>Chapter 3. Not knowing who I am: Implications for materialism and consumption behaviors; Marsha L. Richins<br/>Chapter 4. From stigma to scarcity: On interpersonal and cognitive sources of vulnerability for Consumers in poverty; Nathan N. Cheek and Eldar Shafir<br/>Chapter 5. The yin and yang of hard times: When can states of vulnerability motivate self-improvement?; Kelly Goldsmith, Caroline Roux, Christopher Cannon, and Ali Tezer<br/>Chapter 6. Marketplace solutions to motivational threats: Helping consumers with four distinct types of vulnerability; Emily Nakkawita and E. Tory Higgins<br/>Chapter 7. Leaves in the wind: Underdeveloped thinking systems increases vulnerability to judgments driven by salient stimuli; Ryan Rahinel, Rohini Ahluwalia, and Ashley S. Otto<br/>Chapter 8. "I did not think of myself as a 'Customer'": The confluence of intertwined vulnerabilities among subsistence consumers through marketplace literacy; Madhu Viswanathan, Lucy Joy Chase, and Maria Jones<br/>Chapter 9. A consumer vulnerability perspective on eviction; David Crockett, Lenita Davis, and Casey Carder-Rockwell 
<br/><br/><label>ISBN: </label>9781802629569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/> Marketing ,<br/> Marketing Consumer Behavior<br/> Marketing strategy/methods 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MAL-24