TY  - BOOK
AU  - by Ed. Malhotra,  Naresh K.
TI  - Vulnerable Consumer: Beyond the Poor and the Elderly 
SN  - 9781802629569
U1  - 658.8342 
PY  - 2024///
CY  - UK
PB  - Emerald Publishing Limited
KW  - Internet marketing
KW  -  Marketing
KW  -  Marketing Consumer Behavior
KW  -  Marketing strategy/methods
N1  - Volume Editor's Introduction; Angela Y. Lee
Chapter 1. Aging and vulnerabilities in consumer information processing; Aimee Drolet, Tayler Bergstrom, and Ilana Brody
Chapter 2. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy; Ronald Paul Hill and Girish Ramani
Chapter 3. Not knowing who I am: Implications for materialism and consumption behaviors; Marsha L. Richins
Chapter 4. From stigma to scarcity: On interpersonal and cognitive sources of vulnerability for Consumers in poverty; Nathan N. Cheek and Eldar Shafir
Chapter 5. The yin and yang of hard times: When can states of vulnerability motivate self-improvement?; Kelly Goldsmith, Caroline Roux, Christopher Cannon, and Ali Tezer
Chapter 6. Marketplace solutions to motivational threats: Helping consumers with four distinct types of vulnerability; Emily Nakkawita and E. Tory Higgins
Chapter 7. Leaves in the wind: Underdeveloped thinking systems increases vulnerability to judgments driven by salient stimuli; Ryan Rahinel, Rohini Ahluwalia, and Ashley S. Otto
Chapter 8. "I did not think of myself as a 'Customer'": The confluence of intertwined vulnerabilities among subsistence consumers through marketplace literacy; Madhu Viswanathan, Lucy Joy Chase, and Maria Jones
Chapter 9. A consumer vulnerability perspective on eviction; David Crockett, Lenita Davis, and Casey Carder-Rockwell
ER  -