TY  - BOOK
AU  - Bares, Franck
AU  - Cova, Bernard
AU  - Nemani, Anicet
TI  - Start-ups and the mobilization of social interactions
SN  - 9781804556092
U1  - 658.11 
PY  - 2023///.
CY  - Bingley
PB  - Emerald Publishing Limited
KW  - Strategy
KW  - Entrepreneurship
N1  - Introduction
Chapter 1. Understanding Brand Communities
Chapter 2. Defending a Cause and Launching a Movement
Chapter 3. Recruiting Volunteers
Chapter 4. Encouraging interactions and sharing stories
Chapter 5. Developing Rituals
Chapter 6. Adding Linking Value to the Value Proposition
Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project
Chapter 8. Community 1st – Start-Up 2nd
Chapter 9. Achieving a Different Kind of Entrepreneurship
ER  -