Busche, Laura <br/><br/>
Brand psychology : the art and science of building strong brands / Laura Busche. 

 - New York, NY :   Routledge,   2023. 
 - xii, 384p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032373720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Psychological aspects. <br/>Product management--Psychological aspects. <br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUS-23