TY  - BOOK
AU  - Busche, Laura
TI  - Brand psychology : the art and science of building strong brands / Laura Busche
SN  - 9781032373720
U1  - 658.8 
PY  - 2023///
CY  - New York, NY : 
PB  - Routledge, 
KW  - Branding (Marketing)--Psychological aspects.
KW  - Product management--Psychological aspects.
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -