Mabillard, Vincent <br/><br/>
Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. 

 - Abingdon, Oxon ; New York, NY :   Routledge,   2024. 
 - xv,335p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032260310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Place marketing. <br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAB-24