TY  - BOOK
AU  - Mabillard, Vincent
AU  - Pasquier, Martial
AU  - Vuignier, Renaud
TI  - Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier
SN  - 9781032260310
U1  - 658.8 
PY  - 2024///
CY  - Abingdon, Oxon ; New York, NY : 
PB  - Routledge, 
KW  - Branding (Marketing)
KW  - Place marketing.
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -