Alsem, K. J. <br/><br/>
Strategic marketing planning : a step-by-step approach / Karel Jan Alsem. 

 - 2nd ed. 
 - Abingdon, Oxon ; New York, NY :   Routledge,   2024. 
 - xvii,457p. 
<br/><br/><label>ISBN: </label>9781032463933 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALS-24