TY  - BOOK
AU  - Alsem, K. J.
TI  - Strategic marketing planning : a step-by-step approach / Karel Jan Alsem
SN  - 9781032463933
U1  - 658.8 
PY  - 2024///
CY  - Abingdon, Oxon ; New York, NY : 
PB  - Routledge, 
KW  -  Marketing--Management
ER  -