TY  - BOOK
AU  - Furrer, Olivier
AU  - Landry, Mikèle
AU  - Baillod, Chloé,
AU  - Kerguignas, Jie Yu, editor
TI  - A research agenda for service marketing / edited by Olivier Furrer, Mikèle Landry, Chloé Baillod, Jie Yu Kerguignas, 
SN  - 9781803923161
U1  - 658.812 
PY  - 2024///
CY  - Cheltenham, UK ; Northampton, MA, USA : 
PB  - Edward Elgar Publishing, 
KW  - Service industries--Marketing.
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -