AI-based data analytics : applications for business management / Kiran Chaudhary, Mansaf Alam.
- Boca Raton : CRC Press/Auerbach, 2024.
- xvi,244p.
Summary "This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value"-- Provided by publisher.