AI-based data analytics : applications for business management / Kiran Chaudhary, Mansaf Alam. - Boca Raton : CRC Press/Auerbach, 2024. - xvi,244p.

Summary
"This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value"-- Provided by publisher.

9781032411767


Data analytics
AI

658.05 / CHA-24