TY  - BOOK
AU  -  Chaudhary, Kiran
AU  - Alam, Mansaf
TI  - AI-based data analytics : applications for business management / Kiran Chaudhary, Mansaf Alam
SN  - 9781032411767
U1  - 658.05 
PY  - 2024///
CY  - Boca Raton : 
PB  - CRC Press/Auerbach, 
KW  - Data analytics
KW  - AI
N1  - Summary
"This book explores the concept and applications of AI-based analytics related to marketing and business. It also discusses future research directions in this domain. It covers both aspects of artificial intelligence-based marketing and business that are helpful for business management to succeed in the marketplace by creating value"-- Provided by publisher
ER  -