Belsky, Gary. <br/><br/>
Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich. 

 - Simon & Schuster trade pbk. ed. 
 - New York :   Simon & Schuster Paperbacks,   2010. 
 - viii, 275 p. ; 22 cm. 
<br/><br/> Contents:<br/>Not all dollars are created equal<br/>When six of one isn't half a dozen of the other<br/>The devil that you know<br/>Number numbness<br/>Dropping anchor<br/>The ego trap<br/>Herd it through the grapevine<br/>Emotional baggage<br/>Conclusion: Now what? 
<br/><br/><label>ISBN: </label>9781439163368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance, Personal--Psychological aspects. <br/>Finance, Personal--Decision making. <br/>Investments--Decision making. <br/>Consumers--Attitudes. <br/>Economics--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>332.024  / BEL-10