TY  - BOOK
AU  - Belsky, Gary.
AU  - Gilovich, Thomas.
TI  - Why smart people make big money mistakes--and how to correct them : lessons from the life-changing science of behavioral economics / Gary Belsky & Thomas Gilovich
SN  - 9781439163368
U1  -  332.024 
PY  - 2010///
CY  - New York : 
PB  - Simon & Schuster Paperbacks, 
KW  - Finance, Personal--Psychological aspects.
KW  - Finance, Personal--Decision making.
KW  - Investments--Decision making.
KW  - Consumers--Attitudes.
KW  - Economics--Psychological aspects
N1  - Contents:
Not all dollars are created equal
When six of one isn't half a dozen of the other
The devil that you know
Number numbness
Dropping anchor
The ego trap
Herd it through the grapevine
Emotional baggage
Conclusion: Now what?
ER  -