Zweig, Jason  <br/><br/>
Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig. 

 - New York,   Simon & Schuster Paperbacks,  2007. 
 - 340p., 8 unnumbered pages of plates : color illustrations ; 24 cm 
<br/><br/> Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes  Contents:<br/>Neuroeconomics<br/>"Thinking" vs. "feeling"<br/>Greed<br/>Prediction<br/>Confidence<br/>Risk<br/>Fear<br/>Surprise<br/>Regret<br/>Happiness 
<br/><br/><label>ISBN: </label>9780743276696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects <br/>Finance--Decision making<br/> BUSINESS & ECONOMICS / Personal Finance / Investing <br/>Cognitive Neuroscience <br/>BUSINESS & ECONOMICS / Personal Finance / Money <br/>Decision Making
<br/><br/><label>Dewey Class. No.: </label>332.6019   / ZWE-07