TY  - BOOK
AU  - Zweig, Jason 
TI  - Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig
SN  - 9780743276696
U1  - 332.6019  
PY  - 2007///
CY  - New York, 
PB  - Simon & Schuster Paperbacks
KW  - Investments--Psychological aspects
KW  - Finance--Decision making
KW  -  BUSINESS & ECONOMICS / Personal Finance / Investing
KW  - Cognitive Neuroscience
KW  - BUSINESS & ECONOMICS / Personal Finance / Money
KW  - Decision Making
N1  - Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes; Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness
ER  -