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	21.	Vintage marketing differentiation: the origins of marketing by Williams, Robert L Material type: Text Language: English Publication details: New York 2017 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 WIL-17. Add to cart (remove)
	22.	Global brand strategy: world-wise marketing in the age of br by Steenkamp, Jan-Benedict Material type: Text Language: English Publication details: London 2017 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 STE-17. Place hold Add to cart (remove)
	23.	Alchemy: the dark art and curious science of creating magic in brands, business, and life by Sutherland, Rory Material type: Text Publication details: NewYork : Haper Collins, 2019 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.1 SUT-19. Place hold Add to cart (remove)
	24.	Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia. by Ingrassia, Lawrence Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : St. Martin's Publishing Group, 2020 Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8 ING-20. Place hold Add to cart (remove)
	25.	How cities become brands : developing city brands purposefully and thoughtfully / Eric Häusler & Jürgen Häusler. by Häusler, Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden: Springer, 2024 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 351 HAU-24. Add to cart (remove)
	26.	Brand psychology : the art and science of building strong brands / Laura Busche. by Busche, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Routledge, 2023 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 BUS-23. Add to cart (remove)
	27.	Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. by Mabillard, Vincent Pasquier, Martial Vuignier, Renaud Material type: Text; Format: print ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 MAB-24. Add to cart (remove)
	28.	Luxury fashion marketing and branding : a strategic approach / Alice Dallabona. by Dallabona, Alice Material type: Text; Format: print ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024 Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 746.920688 DAL-25. Add to cart (remove)