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21.
Contemporary consumer culture theory / edited by John F. Sherry, Jr. and Eileen Fischer. by
Edition: 1st ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 SHE-17.

22.
Addiction as consumer choice : exploring the cognitive dimension / Gordon R. Foxall. by
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 FOX-16.

23.
Advanced introduction to consumer behavior analysis / Gordon Foxall by
Material type: Text Text
Publication details: Cheltenham, UK ; Northamptom, MA : Edward Elgar Publishing, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 FOX-17.

24.
Digitalizing consumption : tracing how devices shape consumer culture / Franck Cochoy, Johan Hagberg, Niklas Hansson. by
Material type: Text Text
Publication details: New York : Routledge, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.872 COC-17.

25.
The new consumer psychology : scanning buying behavior with MRI of the mind / Sang Min (Leo) Whang. by
Material type: Text Text
Publication details: Lonodon ; New York : Routledge, Taylor & Francis Group, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342 WHA-16.

26.
The psychology of the Asian consumer / edited by Bernd Schmitt and Leonard Lee. by
Material type: Text Text
Publication details: Armonk, New York : Routledge, 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342095 SCH-15.

27.
Personality, design and marketing : matching design to customer personal preferences / edited by Gloria Moss. by
Edition: 1st ed.
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 MOS-17.

28.
Power of a common man : connecting with consumers the SRK way / Koral Dasgupta. by
Material type: Text Text
Publication details: Chennai : Westland, 2014
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342 DAS-14.

29.
The unmanageable consumer by
Edition: e
Material type: Text Text
Language: English
Publication details: London 2015
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 GAB-15.

30.
Responsible citizens and sustainable consumer behavior: New by
Material type: Text Text
Language: English
Publication details: London 2018
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 339.47 LAN-18.

31.
Marketing manipulation: a consumer's survival manual by
Edition: e
Material type: Text Text
Language: English
Publication details: Singapore 2019
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 KAM-19.

32.
Consumer culture theory in Asia: history and contemporary issues by Series: Routledge frontiers in the development of international business, management and marketing
Material type: Text Text
Publication details: New York : Routledge, 2022
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8342095 MIN-22.

33.
Vulnerable Consumer: Beyond the Poor and the Elderly / Naresh K. Malhotra & Angela Y. Lee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Emerald Publishing Limited, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 MAL-24.

34.
Cross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Edward Elgar Publishing, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 GEL-23.

35.
Consumer behaviour and digital transformation / Ayantunji Gbadamosi. by Series: Business and digital transformation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.83 GBA-24.

36.
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : : Routledge Taylor & Francis Group, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 GAB-25.

37.
Interfaith marketing : a cross-religious approach / Frank G. Cabano, Stefan Müller and Katja Gelbrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 CAB-25.

38.
Essentials of consumer behavior : an applied approach / Debra L. Stephens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 STE-23.

39.
Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman. by
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 PAR-23.

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