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21.
Brandvantage: a 12-week master plan for brand leadership and beyond by
Material type: Text Text
Publication details: Gurugram Penguin Random House 2021
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.827 BHA-21.

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22.
Brand psychology : the art and science of building strong brands / Laura Busche. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 BUS-23.

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