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41.
Advanced marketing management: principles, skills and tools by
Material type: Text Text
Language: English
Publication details: London KoganPage 2019
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 DIM-19.

42.
Business to business marketing management: a global perspective by
Edition: 4th
Material type: Text Text
Publication details: New York : Routledge, 2022
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.804 ZIM-22.

43.
Philosophy of marketing: the new realist approach by Series: Routledge frontiers in the development of international business, management and marketing
Material type: Text Text
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8001 GIA-22.

44.
The Routledge companion to marketing and feminism by Series: Routledge companion in business,management and marketing
Material type: Text Text
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8 44621.

45.
Value in marketing: retrospective and perspective stance by Series: Routledge frontiers in the development of international business, management and marketing
Material type: Text Text
Publication details: NewYork Routledge 2021
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.8 44256.

46.
Strategic marketing planning : a step-by-step approach / Karel Jan Alsem. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 ALS-24.

47.
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson. by Series: Routledge companions to business, management and accounting
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, an imprint of the Taylor & Francis Group, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 DAL-16.

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