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781.
Brand psychology : the art and science of building strong brands / Laura Busche. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 BUS-23.

782.
Research methods and statistics in psychology / Hugh Coolican. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon: Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 150.72 COO-24.

783.
Perspectives on knowledge communication : concepts and settings / edited by Jan Engberg, Antoinette Fage-Butler, Peter Kastberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658 ENG-24.

784.
Public relations cases : international perspectives / edited by Danny Moss and Barbara DeSanto. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 659.2 MOS-23.

785.
Routledge handbook of commodification / edited by Elodie Bertrand and Vida Panitch. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge Taylor & Francis Group, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 330.12 BER-24.

786.
Routledge handbook of artificial intelligence and philanthropy / edited by Giuseppe Ugazio and Milos Maricic. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 361.7 UGA-25.

787.
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : : Routledge Taylor & Francis Group, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 GAB-25.

788.
Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 MAB-24.

789.
Interfaith marketing : a cross-religious approach / Frank G. Cabano, Stefan Müller and Katja Gelbrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 CAB-25.

790.
Machine learning for managers / Paul Geertsema. by
Edition: 1st. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2023
Availability: Items available for loan: Indian Institute of Management Raipur (2)Call number: 658 GEE-23, ...

791.
Essentials of consumer behavior : an applied approach / Debra L. Stephens. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 STE-23.

792.
Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman. by
Edition: 3rd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 PAR-23.

793.
Firm internationalization : intangible resources and development / edited by Sophie Nivoix and Christian Marcon. by Series: Routledge frontiers in the development of international business, management and marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; London : Routledge Taylor & Francis Group, 2024
Availability: Not available: Indian Institute of Management Raipur: Damaged (1).

794.
art of compassionate business : main principles for the human-oriented enterprise / Bruno R Cigancco by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis ; 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.408 CIG-24.

795.
Excellence in operational resilience : how to lead, follow and guide the way / Michael W. Janko. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge Taylor & Francis Group ; 2024
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.06 JAN-24.

796.
Philosophy and science of risk : an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2023
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.155 PES-23.

797.
The cultural dimension of global business / Gary P. Ferraro, Elizabeth K. Briody. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York , NY: Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.049 FER-24.

798.
Data-driven decision-making for business / Claus Grand Bang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.4 BAN-25.

799.
Readings and cases in international human resource management / edited by B. Sebastian Reiche, Günter K. Stahl, Mark E. Mendenhall, and Gary R. Oddou. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; London : Routledge Taylor & Francis Group, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.3 REI-24.

800.
Research methods in applied behavior analysis / Jon S. Bailey and Mary R. Burch. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 150.72 BAI-25.

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