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The psychology of the Asian consumer / edited by Bernd Schmitt and Leonard Lee.

By: Contributor(s): Material type: TextTextPublication details: Armonk, New York : Routledge, 2015.ISBN:
  • 9780765646477
Subject(s): DDC classification:
  • 658.8342095 SCH-15
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur 658.8342095 SCH-15 (Browse shelf(Opens below)) Available 10657

Notes
"Sponsored by the Society for Consumer Psychology."
Includes bibliographical references and index.

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