How cool brands stay hot : branding to generation Y and Z

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Material type: Text

TextPublication details: London : KoganPage, 2016Edition: 3rdDescription: 287pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.827 BER-16 (Browse shelf(Opens below))	Available		9371

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