Trust, power and public relations in financial markets / Clea Bourne.
Material type:
TextPublication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2017.Description: xi, 159 pages ; 25 cmISBN: - 9780415719216
- 658.15 BOU-17
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Indian Institute of Management Raipur Reference | 658.15 BOU-17 (Browse shelf(Opens below)) | Not for loan | 10036 |
Routledge new directions in public relations and communication research.
PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
There are no comments on this title.