Summary:This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher

Contents:
Theories and their uses in social marketing ; Rational economic models (cognitive models) / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : using the theory of planned behaviour to assess blood donation intentions amongst African migrants in Australia / Ahmed Shahriar Ferdous, Michael Jay Polonsky, Zoe McQuillien and Andre M.N. Renzaho
Rational economic models (cognitive models) summary
Behavioural models (conative models) / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect / Rebekah Russell-Bennett, Danielle Gallegos, Josephine Previte and Robyn Hamilton
Behavioural models (conative models) summary
Emotional models (affective models) / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : Hello Sunday Morning! : towards 'practices' of responsible drinking / Marie-Louise Fry
Emotional models (affective models) summary
Socio-cultural ecological models / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : micro-meso-level theory : consumer socialization and consumption of clothes / Karin M. Ekstrom
Case study : meso-macro-level theory : DrinkWise : investing in generational social change / Josephine Previte, Linda Brennan and John Scott
Socio-cultural ecological models summary
Multi-theory models / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : 'Greenwich Get Active' : mobilizing a whole community to get active / Matt Howick
Case study : waves of change : collaborative design for tomorrow's world / Christine Domegan, Patricia McHugh, Michelle Devaney, Sinead Duane, John Joyce, Olivia Daly, David Murphy, Michael Hogan and Benjamin Broome
Multi-theory models summary
'Buying' or 'consumer' behaviour decision models / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : which theory is more effective for predicting hotel guest participation in towel and linen reuse programmes, social influence theory or attribution theory? / Walter Wymer
'Buying' or 'consumer' behaviour decision models summary
Social change models in social marketing / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen
Case study : a social marketing approach for increasing community coalitions' adoption of evidence-based policy / Alyssa B. Mayer, R. Craig Lefebvre, Robert J. McDermott, Carol A. Bryant, Anita H. Courtney, James H. Lindenberger, Mark A. Swanson, Anthony D. Panzera, Mahmooda Khaliq, Brian J. Biroscak and Ashton P. Wright
Social change models in social marketing summary
Social marketing and behaviour change : where to from here? / Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti and Dang Nguyen