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Sponsorship in marketing : effective communication through sports, arts and events / T. Bettina Cornwell.

By: Material type: TextTextPublication details: New York, NY : Routledge, 2014.Description: xiv, 166p. 24 cmISBN:
  • 9780415739795
Subject(s): DDC classification:
  • 659.285 COR-14
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Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 659.285 COR-14 (Browse shelf(Opens below)) Not for loan 8023

Includes bibliographical references and index.

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