The Routledge handbook of strategic communication / edited by Derina Holtzhausen, Ansgar Zerfass.
Material type: TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2015.Description: xxiv, 596 pages ; 26 cmISBN:- 9780415530019
- 658.4500202 HOL-15
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Indian Institute of Management Raipur Reference | 658.4500202 HOL-15 (Browse shelf(Opens below)) | Not for loan | 10451 |
Includes bibliographical references and index.
"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"-- Provided by publisher.
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